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MEDIA & ENTERTAINMENT - THE FASTEST GROWING SECTORS IN INDIA



Media and Entertainment industry has always been in demand, but in today’s context media and entertainment industry is considered to be the strongest medium to reach the masses. The increasing reach and usage of this industry by the public has made it one of the fastest growing sectors in India.
Media and Entertainment industry consist of different segments among which television, print, Films, animation, gaming, Vfx, internet and advertising are considered to be the strongest medium in today’s scenario.
Television is one of the major mass media of India and is a huge industry with hundreds of channels telecasting thousands of programs in all states of India. With the advent of new technology like DTH, the reach of television has increased to those audiences of small towns and rural areas which were left untouched for several years. That is why India is considered to be one of the largest television markets in the world. Those days have gone when viewers used to wait for the weekend to watch their favourite T.V serials like Mahabharata & Ramayana and children spending their time watching cartoon programs like Tom and Jerry, Mogli, and Mickey Mouse, Donald Duck used to be their favourite programs.
Today the scenario has entirely changed, now the viewers have hundreds of channels and unlimited serials and programs to choose from. From cartoon to comedy programs or saas-bahu serial to mythological or religion, sports, health, education or current news based programs. The growth in this industry has led to an increase usage of latest and more advanced technologies like animation, Vfx, for adding better aesthetic quality to video production. What was once a luxury that could have been afforded by silver screen, has slowly made its way in to the daily lives of T.V audiences.
Films are also the most important form of entertainment in India. The huge fan following of Indian cine actors shows Indians love of watching movie. Film industry in India is among the largest in the world in terms of the films produced (approximately 1000) in different languages. The growth rate of this industry can also been imagined from the kind of movies our Indian cinema is producing. The best example would be the recent blockbuster movie Bahubali which has broken all the records of Indian cinema, and set new standards on international platform. Movies like RaOne, Kochadaiiyan also showed a different and changing picture of Indian cinema.
Globalization has also played a major role in this sector, making India as the outsourcing hub. The Global giants like DreamWorks, Walt Disney, Warner brothers and Sony Entertainment have been outsourcing animation and VFx work to Indian firms. There have been many international production houses that are wanting to do a lot more projects in and with our industry. Indian Media and Entertainment Industry is catering its services to countries like America, Canada, U.S, France, Malaysia, Dubai, South Africa based companies.
The rising rate of investment by the private sector and foreign media and entertainment majors have improved India’s entertainment infrastructure to a great extent and in the coming years also India is expected to see a phenomenal growth creating enormous career opportunities in various segments like 3D Animation, Editing, graphic designing, 2D Animation, VFx, web designing, Gaming, Architectural designing, event management, advertising. Due to this increase in work, there is a significant demand for highly skilled and trained workforce that merges technical and artistic capabilities in the field of animation, VFx and gaming. Not only are there animation jobs available in the industry but several field where they are valued as well such as cartoon, production, website, game manufacturers who require animation artist.
As per the reports this sector is expected to register a growth of 13.9 percent touching approximately INR1964 billion by 2019.This means that the industry will require a highly skilled force to tackle the ever increasing demand from India. The report states that the spike in outsourcing activities has created demand for professionals such as character designers, key frame animators, 3D modelers, layout artists etc.
Studios, channels, advertising agencies, educational institutes, marketing firms and publishing firms are in constant lookout for trained people in these areas. Hence employment numbers in animation, VFx and gaming will see a positive growth.Those wanting to enter the field should be observant, innovative and have the ability to translate ideas into visual appealing designs.






Author: Animation Learning | Publish Date: 0000-00-00 00:00:00
Tag: Media and Entertainment courses in Ghaziabad, Multimedia courses in Ghaziabad, Film Making courses in Ghaziabad,Best Animation Institutes in Ghaziabad